Hello!

Playful. Simple. Daily.

 
The name "ume" (the Japanese plum) was chosen because it combines "u" and "me" into a single word. This simple wordplay concept conveys the idea of bringing people together.
The jewellery revolves around the notion of being playful and simple with a touch of elegance. Designed in mind for daily accessorizing.

 

Silver jewellery collection, "Dou." by ume.
Silver jewellery collection, "Melt" by ume. Inspired by honey.